Iconic Candy Bar Unveils Its First New Flavor in a Decade!

The anticipation has ended for Butterfinger enthusiasts looking to sample the brand's new offering. the first new taste in quite some time .

Starting today, the new Salted Caramel Butterfinger can be found at major retailers and will remain available through June.

It retains Butterfinger's characteristic crunch but replaces the chocolate covering with a salted caramel twist.

"This marks the start of an exhilarating new chapter for Butterfinger," stated Neal Finkler, who serves as the vice president of marketing at Ferrero, the parent company.

The firm is marking the occasion with the introduction of new menu options at The Hive coffee outlets as well. New Jersey .

This past year was bustling with new chocolate offerings. In the previous summer, M&M's sparked social media frenzy upon reintroducing a particular flavor. for the first time in 15 years .

The Butterfinger candy bar was created by Otto Schnering, who founded the Curtiss Candy Company, back in 1923.

The well-known brand shifted ownership among various corporations until Ferrero obtained it from Nestlé. in 2018.

The craze for salted caramel started following Instagram The food blogger known as Snackolator shared an image of the sweets prior to Halloween in the previous October .

'I love @butterfinger and adding salted caramel... I swear they've tapped into my brain!,' the blogger wrote.

Audiences were instantly thrilled about the 'incredible' new treat and eagerly looked forward to tasting it.

Excitement burst forth earlier today following Butterfinger's publication of an image featuring the candy on social media platforms.

"THIS IS A MUST HAVE FOR US," quipped an Instagram user.

"I believe this is something I need rather than just want," commented another user.

'I'm tagging myself because I'm nine months pregnant and really need this,' a follower replied.

The debut of the new bar featuring the upcoming candy was officially announced at The National Association of Convenience Stores Show in 2024.

A beloved creation from Butterfinger and The Hive is the Salted Caramel Peanut Butter Cinnamon Roll.

The dessert features a blend of handcrafted peanut butter caramel, cinnamon, and pieces of Butterfinger candy.

It features a topping of peanut butter caramel frosting along with additional Butterfinger candy.

The cinnamon roll can be found at The Hive locations in both Hoboken and Jersey City.

Nevertheless, you can buy a six-pack online from Goldbelly for as low as $89.95.

Customers who want more rolls can buy a 12-pack for an additional $40 and opt for extra frosting for $5.

The small New Jersey-based company also introduced the Sated Caramel Butterfinger-Flavored Latte.

Both products will stay on The Hive locations' menus for the remainder of this month.

When Ferrero obtained it from Nestlé. In 2018, the acquisition valued at $2.8 billion also encompassed the Baby Ruth, 100 Grand, Raisinets, and Crunch confectionery lines.

Ferrero improved Butterfinger by incorporating better quality ingredients such as larger jumbo runner peanuts and more cocoa content.

Later, the firm introduced special-edition skull-shaped Butterfinger candies for Halloween and created a cocktail based on the treat called the Butterfinger-Tini.

It has also been vying for attention alongside multiple other much-anticipated releases, including M&M's Milk Chocolate Pumpkin Pie candies .

After the acquisition, Butterfinger’s yearly revenue has increased by 12 percent, generating approximately $200 million annually.

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